Since my early childhood I was drawn to photography and art and at the age of 14 it was clear to me that photography would be my profession. I started to study photography and film at the Belgium school NARAFI in 1971, finishing 1973.
After my studies I gained some practical experience working as assistant for the Dutch photographer Hans Götze in den Haag for two years. He published several textbooks on photography.
During this time I also met Georgette Berger, the widow of the famous surrealistic Belgian painter René Margritte. He always had been a great inspiration for me and I was very honoured to be asked to take some photos of Georgette herself and the great art work of René Margritte. His great paintings may still be seen
at the Royal Museums of Fine Arts of Belgium Arts at the Musée Margritte.
From 1975 until 1976 I went to London for half a year seeking some more international experience before
I was hired as junior photographer by Reinhart Wolf in Hamburg. Considered one of Europe`s leading photographers he also was cofounder and president of the Art Directors Club in Germany.
He inspired me to focus on still-life-photography, which I am still passionate about today.
In 1978 I decided to start my own business and opened my first studio in Hamburg working in the areas editorial and advertising for over 25 years for companies & brands such as:
Food & Drinks
Block House Group
Ferrero Deutschland GmbH
Hochland Deutschland GmbH
Kraft Foods Europe
Mumm & Co. Sektkellerei Gmbh
Olio Carly Italy
Zentis GmbH & Co.KG
Beauty, Cosmetics & Luxury Products
Condé-Nast Publishing (Vogue France)
Dolce & Gabbana
Jean Paul Gaultier
Steinway & Sons International
Gruner & Jahr
Assigned by some of Germanies most renowned culinary magazines, such as Essen & Trinken, Feinschmecker and Stern I travelled through France, Italy and Spain looking over the shoulder of some of the world’s best and famous chefs like Bocuse and Lenôtre transforming and visualising their creations figuratively and artistically.
The visualization of the "Scent of Light" in 2011 at the Global Art of Perfumery Fair in Düsseldorf and the proclamation of the creation of the "divine fragrance" by staging the implementation based on Leonardo da Vinci's "The Last Supper" surly were one of my personally most passionate works.
I also was responsibe for the photographic work of the Parfum Edition 14, 2008 (Der Duft Guide), a book about perfumes and lifestyle published on a yearly basis.
Working with a highly specialized and professional team of experienced stylists, professionals in all areas as well as special effects and CGI in cooperation with my son, Joris van den Berg, I was able to always deliver high-end photography to my valued clients.
After over 25 years in the fashion and advertising industry I have finally decided to focus on one of my great passions:
The artistic and creative composition and visualization of flowers.
Awards & Exhibitions:
2008: Elected as one of "Germany's Best Photographers" by the NBVD Verlag, a publishing company focused on the area photography, art, design, advertising and lifestyle.
2008: Chosen as one of the 200 best ad photographers worldwide by Lürzer Verlag (publisher)
Award by the ADC (Art Directors Club) for the photography “States of Food”
Award by the Black & White Spider/Experimental Fashion
2011: Exhibition “Lord of the flies” for WWF Germany at the Junig-Unique gallery in Cologne
2016: Exhibition “la seduction sensuell d’une fleur” (the sensual seduction of a flower) at the Junig-Unique Gallery in Cologne
A selection of my work in the area fashion & beauty is part of the photographic archive at the Museum für Kunst und Gewerbe (museum for arts and crafts) and the FC-Gundlach Haus der Fotografie in Hamburg (house of photography in Hamburg)
Some of my portfolio may also be viewed at Production Paradise